Explore the collection of articles, where I share expert insights into brand identity, strategy, and design↓
Branding Tips and Tutorials
How to Name Your Brand Without Overthinking It
Naming your business can feel exciting, but also surprisingly overwhelming. Whether you’re starting from scratch or considering a rebrand, this post walks you through a calmer, more strategic way to choose a brand name you feel confident committing to.
How to Define Your Ideal Client So Your Brand Actually Connects
Struggling to make your branding and marketing truly connect? It often comes down to clarity around your ideal client. In this post, you’ll learn how to move beyond vague audience ideas and define who you’re really building your brand for, so your messaging, visuals, and content start to feel aligned and intentional.
What Makes a Brand Feel Professional? (Without Being Boring)
A professional brand doesn’t have to be boring, corporate, or expensive. More often than not, it’s the small, intentional choices that make a brand feel polished and put together. In this post, we break down what actually makes a brand feel professional, from cohesion and consistency to the behind-the-scenes details that quietly build trust.
How to Find Your Brand Voice and Create Messaging That Feels Aligned
A strong brand voice helps your business feel clear, confident, and professional. In this post, we explore how to develop messaging that connects with your audience, reflects your values, and stays consistent across every platform.
