Explore the collection of articles, where I share expert insights into brand identity, strategy, and design.
Scroll down to explore the latest posts, or search by topic from the categories below ↓
Branding Insights
10 Bold Colour Palettes Perfect for Startups in 2024
One of the most effective ways to stand out from the crowd is through a bold and impactful colour palette. As we move through 2024, attention-grabbing colours are trending, helping brands capture their audience's attention and convey their unique personality. Here are ten bold colour palettes that are perfect for startups looking to make a lasting impact!
Elevate Your Brand: Crafting a Luxury & Sophisticated Brand Identity
Explore our expert guide to crafting a luxury and sophisticated brand identity that elevates your brand's image. Learn the strategies that set premium brands apart and make a lasting impact.
Why a Start-Up Business Needs a Brand Style Guide and How to Create One
Creating a style guide for your startup business helps you maintain a professional and put-together look throughout your online presence. This is a vital part of building a brand image, as it helps your audience know and remember who you are and what you look like! Here’s what you should include on your brand style guide…
How Building a Strong Brand Identity Can Catapult Your Business Growth
Curious about branding and its profound impact on your business's success? Let's embark on this exciting journey together, where design, storytelling, and strategy come together to create a captivating brand identity. In this comprehensive guide, we demystify branding and explore its multifaceted components, unveiling the potential for your business's remarkable growth!
Revitalise Your Business: 6 Clear Signs It's Time for a Rebrand
Ready to transform your business and take it from 'Meh' to memorable? Discover the six clear signals you shouldn't ignore – it's time for a brand makeover! Learn when and why your business needs a rebrand.